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BRAND

Sara Kidd

Brand identity, merch design, and social media templates for vegan pastry chef and author, Sara Kidd. Sara is rocking the vegan baking scene with her retro flare and eye-popping baking creations and recipes.

She approached me looking to elevate her branding – taking her from vegan baking enthusiast, to an established and renowned vegan pastry chef. Some of the themes we wanted to explore with her new brand were: clean and sleek, high-end, and professional; and to achieve that, I developed a custom manipulated typographic logo, taking inspiration from vintage handwritten signage.  

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