Brand identity, merch design, and social media templates for vegan pastry chef and author, Sara Kidd. Sara is rocking the vegan baking scene with her retro flare and eye-popping baking creations and recipes.
She approached me looking to elevate her branding – taking her from vegan baking enthusiast, to an established and renowned vegan pastry chef. Some of the themes we wanted to explore with her new brand were: clean and sleek, high-end, and professional; and to achieve that, I developed a custom manipulated typographic logo, taking inspiration from vintage handwritten signage.
