Wellbe is on a noble mission to curb child obesity rates in New Zealand and address the excessive consumption of sugary drinks and snacks by children. They've developed a nutritious beverage made especially for kids, brimming with a range of wholesome fruits, vegetables, vitamins, and minerals, and low in sugar. Wellbe is also committed to creating engaging and informative content for children and their families, aimed at promoting a healthier and more balanced lifestyle. This takes the form of easily digestible and highly entertaining edutainment, such as animated cartoons, podcasts, and interactive workshops.
The brand's design philosophy is just as fun and playful as its offerings. Inspired by the natural ingredients used in their drinks, Wellbe has a vibrant through a lively colour palette and organic shapes. These elements come together to create a joyous and visually stimulating brand that is sure to captivate the imagination of its young audience.