Branding, art direction, advertising, merch & packaging design for health & wellbeing brand Wellbe.
Wellbe is on a mission to reduce and prevent child obesity in New Zealand, and tackle the over-consumption of sugary drinks and snacks children consume. Their drink crafted specifically for kids, is packed with fruits, vegetables, vitamins, minerals, and low on sugar. They'll also create quality wellbeing edutainment content in bite-sized format, curated for children and their families – ranging from animated cartoons to podcasts and workshops.
The brand was designed to be playful and exciting. The colour palette and organic shapes, mostly inspired by the natural ingredients of the drinks, create a joyful and lively aesthetic that sets the tone for the rest of the brand.