As one of Australia’s pioneering cannabis clinics, Polln needed a refreshed identity to stand out in an increasingly saturated market while staying true to its core philosophy: putting patients first. I led the art direction and creative rebrand, building a system that feels contemporary, human, and rooted in care.

From developing a new typography system, colour palettes, and photography direction to redesigning the website and digital platforms, I ensured every touchpoint reflects Polln’s mission. My work spans across creative campaigns, out-of-home advertising, social media, emails, and print assets — crafting a consistent brand presence that communicates innovation and empathy. The result is a revitalised brand that positions Polln as both a leader and a trusted partner in natural medicine.