In shaping the brand identity for SunShipped, I embraced the vibrant energy of resort wear, channeling the serene Antipodean lifestyle into a unique yet familiar brand experience for UK audiences. This project was a canvas for creativity, from establishing comprehensive brand guidelines to capturing the essence of beachy leisure in our photography style. My design journey included crafting print collateral that resonates with the brand's ethos, such as welcoming cards and hang tags, each piece a testament to the laid-back, sunny spirit of SunShipped. Envisioning the future, I conceptualised ideas for an immersive pop-up store experience, aiming to bring the brand's essence to life in a tangible, engaging space.
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You can also read my interview with the team at SunShipped, where I did a deep dive on how I developed the branding here.